Wyzowl's State of Video Marketing Survey is an annual report, now in its ninth iteration. They expect to see video content from brands - and use it as a key part of their research and purchasing decisions.

Driving all of this is the fact that consumers continue to use video as an integral part of their journey with brands.More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, - while an all-time high number of marketers (92%) told us they get a good ROI on video content, up from 87% in 2022.Marketers feel more positive about video’s return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding.Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high.During that time, usage, spend, and reported ROI have crept slowly upward - from an already high starting point.īut this year’s results suggest that, far from reaching saturation point, video marketing is actually continuing to grow in popularity - and achieving better results for marketers than ever. We recently released our ninth State of Video Marketing report. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic?Īt Wyzowl, we've released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers.

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